Slow-food
Series of critical designs on fast-food culture
Fast-food culture
"Should we fight it or adapt to it?"
Tray paper design for slow eating meal in McDonald's
To be efficient, people try to simplify everything, even their diet. Fast-food has been produced under this kind of fast-paced lifestyle. In fact, people don't even notice that they already redefined the meaning of "food" itself while they naturally adapt to this kind of culture.
Redefined fast-food by slowing it down, add friction between people and food through redesigning iconic fast-food packaging.
Slow-food limits your eating speed, giving you more time to reflect on the value of food and the experience and raise your original desire for food. The sharp contrast inside strongly criticized and satirized people's unthinkingly attitude about the food itself.
求签 qiúqiān is a fortune telling practice that originated in China in which the querent (person asking the question) requests answers from a sacred oracle lot. The practice is often performed in a Taoist or Buddhist temple in front of an altar.
Eating ritual: Incorporating the behavior of 求签 into the McDonald's fry box. The whole behavior has a sharp contrast with the fast-food culture. It strongly satirizes people’s attitudes about fast food culture and critic people’s respect for eating itself.
Fry box redesign: Make a Wish, Shake it out
The cola spray inspired by my childhood memory.
Rolling chopsticks for eating instant noodle
Dec, 2019 Exhibition on RISD Museum
Food is NOT merely sustenance.
It's a tightly woven part of our everyday lives.
Think more about what we eat.
